2,500+ businesses
in 100+ countries

Our experience and research tech is designed to allow organizations to understand
the complete human experiences of their audiences

Case studies

Trusted by 2,500+ customers, in over 100 countries

Case study

Putting Heathrow on a flight path to discovery

Putting Heathrow on a flight path to discovery Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Heathrow is Europe’s largest airport. And it collects a lot of information. It interviews 500,000 of the nearly 80 million passengers* who come through its gates every year. Analysing that much data might seem like an impossible […]

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Putting heathrow on a flight path to discovery
Case study

The AA goes the extra mile for their customers

The AA goes the extra mile for their customers Tools used The Automobile Association (AA) is a British motoring association founded in 1905, and provides vehicle insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services. As the largest and one of the oldest motoring associations with over 12M members, the AA […]

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The aa goes the extra mile for their customers
Ebook

The art and science of data visualization: Turning numbers into narratives

The art and science of data visualization: Turning numbers into narratives The art and science of data visualization: Turning numbers into narratives From charts to communication In today’s data-driven world, the ability to translate complex information into clarity isn’t just a skill, it’s a superpower. As organizations grapple with the ever-growing volume of data, the […]

The art and science of data visualization: turning numbers into narratives
Webinar

Fixing the CX disconnect: What customers really want in 2025

Fixing the CX disconnect: What customers really want in 2025 Webinar synopsis: Personalization is expected. AI is everywhere. Loyalty is fragile. And trust? It’s make-or-break. In this exclusive webinar, we unveil the results of Forsta and Watermelon’s newest study: a dual-market, multi-generational snapshot of what consumers really want from the brands they bank with and […]

Fixing the cx disconnect: what customers really want in 2025
Webinar

Picture this: The future of visualizations

Picture this: The future of visualizations Webinar synopsis: In a world drowning in data, only the clearest stories rise to the surface. This webinar brings together industry expert Mike Stevens and a panel of seasoned Forsta clients to uncover how research visualizations don’t just explain the past—they shape the future. Together, we’ll explore where visual […]

Picture this: the future of visualizations
Ebook, White paper

2025 State of CX report

2025 State of CX report The CX trust deficit: Loyalty at risk in the digital age The CX trust deficit: Loyalty at risk in the digital age Customer trust is eroding, and loyalty is slipping through the cracks. Today’s consumers face a digital world filled with promises, but too often brands fail to deliver. AI […]

2025 state of cx report
Case study

Powering a CX transformation: Evolving RS Group’s VoC program with Forsta

Powering a CX transformation: Evolving RS Group’s VoC program with Forsta Tools used How we helped RS Group turn passive feedback into real-time, business-critical insight—and embed VoC across every digital touchpoint. The challenge Moving beyond the metric: Making VoC matter at every level RS Group had been running a traditional VoC program for years. But […]

Powering a cx transformation: evolving rs group’s voc program with forsta