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InterVu, Forsta’s qualitative digital focus group solution, has been updated with significant technology upgrades to better serve the needs of market researchers Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced product updates to InterVu, its qualitative online focus group solution. Forsta InterVu, which is purpose-built…
All you need to know Since taking the CX world by storm 20 years ago, the Net Promoter Score is still a controversial metric. It sparked passionate debate with CX professionals throughout the industry. Although still a much-debated metric, NPS is widely used by CX professionals to measure customer loyalty despite its divisive nature. So…
Focus on the research and not the tech with our white-glove service Setup and run online interviews and focus groups and leave the technical headaches behind. Use our latest platform, with the support of a dedicated project manager and our technicians, to get more insight from your groups. Your research is conducted in a slick,…
Emotion at the heart of your program Voice is the most intuitive, natural and efficient way to communicate. We’re more likely to talk faster than we type, and our emotions come through in our tone, pitch, rhythm and more. Forsta’s Voice Sentiment Analysis gives your respondents the opportunity to express their feedback along with their…
Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Microsoft Dynamics, you can optimize all your customer interactions throughout the customer lifecycle, by integrating…
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Webinar synopsis: Hear Darran Taylor from The Automobile Association, the UK’s largest motoring organization serving over 14 million members as he shares his experiences of working alongside Forsta to rejuvenate their CX measurement program. Darran explains how a renewed focus on the importance of measuring CX led to the adoption of fresh approaches, from survey…
How Forsta Visualizations connects hundreds of team members in dozens of countries The challenge How to give clear direction to a complex B2B organization DHL Global Forwarding (DGF) is the freight forwarding arm of DHL, the largest logistics company in the world. Whether it’s air, ocean, rail, road, or customs services, DGF services customers in…
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Webinar synopsis: Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies. But that’s not true. Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations understand their audiences….
‘Companies can simultaneously strengthen CX and EX with Forsta Crowdsourcing, while MR Agencies can engage with consumers in a new way’ Forsta, an industry-leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced its acquisition of HelloIgnite, a collaboration platform which enables companies to collect, share, and manage innovative…
Webinar synopsis: On demand. Live. Real-time. While this describes our customers’ expectations, it doesn’t describe the typical survey program. Too many programs are held back by low response rates and disconnected data. Go beyond surveys and learn how to collect and analyze a variety of research and data to supercharge your VoC program. Listen from many sources, unlock…
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Newly merged business will power Local Experience (LX) solutions that bring together Local Marketing and Customer Experience (CX) technology Forsta, the global leader in customer experience (CX), employee experience (EX) and market research, today announced it is combining capabilities with Rio SEO, the industry-leading local marketing platform for enterprise brands. The integrated technologies of Forsta and Rio…
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