AI in retail CX: What shoppers expect and where brands must adapt

Webinar synopsis:

AI is reshaping the retail customer experience, but consumer trust, adoption, and expectations aren’t evolving at the same pace. Based on findings from Forsta’s latest Retail Pulse research, this webinar explores how shoppers are actually using AI today, where it’s adding value, and where it’s creating friction.

Join us for a data-driven discussion on how retailers can move beyond experimentation and design AI-powered customer experiences that feel helpful, human, and trustworthy across the journey—from discovery to purchase.

What we’ll cover

• The state of AI in retail CX
• Where AI improves the customer experience and where it falls short
• Trust, transparency, and the CX trust gap
• Designing better CX with AI