Getting AcuPOLL’s data down to a science
How Forsta is helping research company AcuPOLL keep challenging the status quo.
The challenge
Helping AcuPOLL’s innovate, at speed
AcuPOLL had a task at hand: to bring in-depth, tailored insights to its diverse range of clients – all at a faster speed than ever before. They searched far and wide but couldn’t find a platform that could handle things like complex custom scripting, quota requirements or the question masking they needed for large or intricate studies. Until they found us.
“
Forsta’s sophistication allows us to customize research scales and the whole user experience for a more intuitive feel for the consumer.
Jeff Goldsteinaal
President, AcuPOLL
Our solution
Painting pictures with cognitive science
AcuPOLL used our platform to design a cognitive science tool that picks up on participants’ impulses and emotions. This helped the company paint a more in-depth picture for their clients, from early product ideas to claims and benefits. They were also able to create their own facial recognition-optimized emojis, which help get more natural reactions from consumers.
The results
Combining speed and cognitive science
With our help, AcuPOLL can offer both the speed and cognitive science expertise their clients are after. The team plans to keep working with us to add more embedded tools, like facial tracking software built on a Forsta link, and the ability to seamlessly bounce back from other systems to ours.
10
years of partnership
50,000
cases tested
62%
people find it easier to respond
62%
of people say it’s easier to have a gut reaction
Tools used
- Survey design
- Panel management
- Feedback & data collection
- Studio reporting modules
