Market research agents
Clearer insights. Fewer reviews. Faster decisions.
Research agents streamline the entire research process — setup, validating, computing, reporting, and refining — cutting production time, strengthening insight clarity, and delivering decision-ready stories 50% faster.
Trusted by top researchers worldwide
Intelligence embedded across the research lifecycle
Metadata Agent
Automatically review labels, filters, and question types. Reduce human error and ensure cleaner datasets before fieldwork begins.
AI Computes
Process open-ended responses at the respondent level. Extract themes, sentiment, translations, and PII flags in real time.
Automated Report Generation
Turn survey data into structured Storyteller reports using custom templates. Cut production time from days to minutes.
Research Agent
Capture secure, superior data quality with server-to-server (S2S) connections and partnerships with top-tier vendors.
Get your questions answered
What are market research agents?
Market research agents are embedded AI assistants that support metadata review, verbatim processing, reporting, and slide refinement across the research lifecycle.
How do they work?
Each agent operates directly within Decipher or Visualizations. They automate manual steps while keeping researchers in control of decisions and approvals.
How are they different from generic AI tools?
They’re purpose-built for market research workflows and understand survey logic, metadata structures, and reporting standards.
Will this replace researchers?
No. It removes repetitive production work so researchers can focus on analysis, storytelling, and client guidance.
Is our data secure?
Yes. All Research Agents operate within the governed HX Platform environment.
Turn insight into action — faster.
