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AI-powered insights, grounded in human needs

Go from knowing what people need—and why—to delivering it faster.

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Leading industry expertise

Built-in AI to go to from insight to action.

Automated, proactive intelligence. AI models and agents are built under the hood of the HX platform to enrich—and transform—both structured and unstructured data.

Explore our HX platform

Summarize

Turn unstructured data into accurate, actionable insights

Instantly analyze all your data—surveys, calls, reviews—in real-time. Cut to seeing the trends, root causes, and next steps. No sifting. No missed clues. No manual data mining needed.

Compose

Dig deeper, respond and act faster

Turn surveys into a conversation – with smart prompts that ask ‘why’ – to get better insights and higher completion rates. And create reports in a fraction of the time.

Recommend

See the future, know how to shape it

Spot gaps, and find answers to questions you didn’t know you had. Get real-time alerts and recommendations. So you can prioritize, be proactive, and act now to improve future experiences.

Act

Automate at your pace of change

Draft context-aware replies, in your brand voice. Put your most impactful workflows on autopilot, freeing up your teams to focus on providing the best quality care and experience.

Augment your teams. Improve outcomes.

AI for marketers

Build a brand consumers love, and competitors envy

AI for marketers
  • Spot competitive opportunities: Go from dashboards to dialogue and get conversational insights from competitors.
  • Conduct market studies in 75% less time: Know your buyer preferences and put research on autopilot with dynamic surveys.
  • Get found online, increase traffic: AI to solicit reviews, analyze feedback, and auto-respond. Boosting SEO, engagement, and visibility at scale.
AI for experience leaders

Script faster, capture deeper, uncover more

AI for experience leaders
  • Script surveys faster: Transform text documents into survey drafts 75% quicker than manual coding.
  • Capture richer insights: Solicit 2.4x more actionable feedback per question with conversational prompts.
  • Explore emerging topics: Automatically ask intuitive questions on high-impact areas you might miss.
AI for frontline

Spot issues, focus on impact, and act instantly

AI for frontlines
  • Respond instantly, in your voice: Draft context-aware replies to reviews and feedback
  • Spot and escalate risks: Get alerts for urgent issues or emerging problems
  • Focus on what matters: Automate routine workflows so staff can devote more time to improving experience
AI for analysts

Automate analysis, detect drivers, deliver clarity

AI for analysts
  • Automate analysis: Turn raw survey, call, and review data into coded themes and summaries in seconds.
  • Detect patterns and causes: Identify sentiment shifts, trends, and root drivers across structured and unstructured data.
  • Deliver clarity at scale: Generate polished summaries and visualizations that make insights easy to share and act on.

85% of data is unstructured. AI unlocks 100% of it.

Understand all channels and the nuances between them. Continuously improve models with new first- and third-party data. See the big picture from all perspectives—customers, prospects, staff, and more

Higher accuracy, in less time

Forsta combines our latest generative AI models with domain expertise to build consistent, accurate, and contextually aware analysis in minutes.

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Forsta AI gives you time back, so you can move the human experience forward

We don’t take any shortcuts when it comes to AI for human experience. Trusted, accurate, and impactful AI is built on a deep and growing data foundation. Then optimized by our experts, and yours, so you can:

  • Increase speed to insight and action
  • Drive efficiency and profitability
  • Personalize interactions
  • Create more human connections
AI as good as the data it’s built on.

First-party data turns AI from a tool to a trusted sidekick. Forsta AI collects experience data from every channel and perspective.

AI models turn that data into insight.

Generative AI is built into the HX Platform to convert experience data into insights faster, and more efficiently.

AI agents turn insight into action.

Agentic AI puts routine tasks on autopilot. Predicting, learning, or acting—our agents amplify and augment your people.

Human expertise turns action into impact.

Built by the industry’s best. Refined by humans-in-the-loop. Trained by industry thought leaders. And customized by you.

Let our agents free up your teams, at your pace of change

Agents are powerful on their own, but unstoppable working in unison. Our agentic AI brings the full AI stack together to achieve a common goal. Calling the right agent at the right time, chaining insights into actions.

99.6% predictive accuracy

Agentic AI understands and preempts human behavior with pinpoint accuracy

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AI, powered by human expertise 

Built by unparalleled domain expertise to continuously source representative and reliable training data, operationalize it through cutting-edge AI models and agentic workflows, and optimize its impact. So you can do more, and do it faster, with less.

Prompt and data engineering prowess

Prompts and data pipelines from the team that outranked Google, IBM, and AWS for unstructured data analysis.

Fresh knowledge to train you, and your AI models

Stay ahead of the curve. Our thought leaders bring new ideas to you—tailored to your program and your models.

Humans in the loop at every stage

Trust AI insights with human-guided reinforcement learning that drives accuracy, reliability, and improvement.

Why Forsta AI?

We’re paving the way for a future where AI and human ingenuity work in harmony to improve Human Experience. Ethically, responsibly, and for everyone. 

Built for experience

Integrated AI gathers richer feedback, unifies structured and unstructured data, creates dialogue so you understand it, and of course—helps you act on it.

Transparent and guided

No black box. From NLP models to automated responses, you stay in control, with guardrails to ensure AI augments your teams and brand.

Future-proofed

We continue to invest in AI, and partner with leaders like Microsoft, to keep you—and us—ahead of what’s next.

Maximum security

Decades of safeguarding sensitive data and models in highly regulated industries—including healthcare, government, financial services, and automotive.

Fair and safe by design

Avoid confirmation bias and uncover the true drivers of experience across every community.

Dig deeper and learn more

Start seeing human experience from every angle

Speak to an expert to find out how we can help you move from insight to action, fast.
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Loyal customers
Engaged employees