Forsta

Storage King chooses Forsta to drive ROI through a holistic customer journey view  

Storage King leverages the HX platform’s AI capabilities to consolidate customer feedback and drive positive change across 200+ locations

[SYDNEY, AUSTRALIA, FEB. 19, 2026] – Forsta, a Press Ganey company, today announced that Storage King, one of Australia and New Zealand’s leading self‑storage providers, has selected the Human Experience (HX) Platform to power the next stage of its customer experience (CX) strategy. The move gives Storage King’s CX team access to AI‑infused analytics, next‑generation dashboarding and unified program management designed to scale seamlessly as the business continues to grow. 

“The step-change in AI quality was impressive,” said Reiner Low, CFO at Storage King. “When we looked at the capabilities, choosing Forsta was the logical choice. We now have the tools to connect every signal across the entire customer journey and prioritise actions with confidence. For us, CX must deliver real commercial outcomes and the HX Platform puts us in a strong position to prove ROI at every step.” 

Immediate Improvements and New Capabilities 

With Forsta, Storage King can now: 

  • Deploy best‑in‑class text analytics and AI to analyse large volumes of open‑ended feedback with industry‑leading accuracy 
  • Use generative AI to build tailored, contextually aware models faster across their multi-channel feedback 
  • Use next‑gen dashboards to visualise journey-based customer insights in real time 
  • Integrate multiple feedback sources, including surveys, reviews and other multi-modal collection methods into the HX Platform, where they’re analysed side‑by‑side through advanced text analytics—giving a more complete customer picture and deeper location‑level insights 

Future CX Innovation and ROI Focus 

Storage King plans to continue evolving its CX program, leveraging the platform’s ability to unify signals and deliver a complete, data‑driven view of the customer. This includes expanded AI automation, broader team enablement and direct measurement of ROI tied to customer actions and operational improvements. 

“We are thrilled to welcome Storage King to Forsta,” said David Blakers, Forsta’s Managing Director, APAC. “It’s absolutely the right choice for an organisation looking to elevate and scale its CX program with speed and confidence. With the HX Platform, organisations finally get an unmatched combination of domain expertise, data, and technology—all powered by best‑in‑class NLP and LLM capabilities unique to our platform and infused into every aspect of it. From expanding listening across every touchpoint, to deepening insights with connected data and advanced AI, to accelerating action through intelligent automation—we look forward to supporting Storage King as they turn insights into actions that drive meaningful commercial and customer outcomes for years to come.” 

About Forsta 
 
Forsta powers the HX (Human Experience) Platform—a suite of comprehensive experience and research solutions technology platform that break down the silos between Customer Experience (CX), Employee Experience (EX), and Market Research—so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology. Forsta is recognized by Gartner® as a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms, marking three consecutive times. Forsta is a Press Ganey company.

Media Contact

Vittorio Baiocchi – vittorio.baiocchi@pressganey.com