AI myths and essential truths: What it can (and can’t) do for the insights industry Content Depending on who you listen to, AI is either about to replace insights professionals entirely or unlock a golden age of human-robot insights. As is typical with technological developments, the reality is less dramatic than many of the AI myths floating about, and far more useful. AI isn’t progressing […]
Why AI built for research is built different Content Whether you’re loving all the AI news, or hating it, it’s impossible to avoid. 63% of research teams and agencies have already adopted AI. It’s our reality that AI is molding the research process, reshaping the researcher’s role, and rewriting what it means to deliver value to stakeholders. But you’re not throwing participant data into ChatGPT to generate your charts or asking Gemini to find […]
Deciphering your data: The cornerstone of data collection Content The legacy of Decipher Long before “no code” was cool, a small team asked a big question: “What if we could understand more about our gamers online?” The early spark was a web survey for a Mattel title, built by engineers who cut their teeth on […]
The 5 moves that make-or-break research tech rollouts Buying brilliant technology is only the start of the battle. If your purchasing process includes all the right steps, you’ll be head and shoulders above most buyers. But most teams skip one crucial thing during research tech rollouts. And that’s where things fall apart. Selling it internally […]
Explore the world of CX for market research agencies Are you sitting on untapped potential? With businesses demanding deeper insights and more comprehensive data to improve their decision-making, could diversifying help you satisfy their needs? While traditional methodologies remain the backbone of research, agencies must innovate to stay ahead of the competition. Incorporating Customer Experience […]
Research HX deep dive: Data collection Smarter research starts with stronger data Every insight begins with a single data point. But when that data is scattered, inconsistent, or locked in outdated tools, the road to said insight is long, slow, and full of potholes. Data collection is the foundation of market research, yet inefficiencies cost […]
The hidden dangers of non-integrated AI Artificial Intelligence is the darling of the research world right now. And rightly so! When done well, AI can accelerate analysis, boost productivity, and help research teams uncover deeper insights faster than you can say “machine learning.” But of course, there is a catch: Not all AI tools are […]
Overcoming data quality challenges with AI AI: The rising data quality champion As a market research pro you’re making sense of the data mine. But when it’s messy, incomplete, or just plain unreliable, time can be a significant roadblock. Enter artificial intelligence (AI). Your companion when transforming chaos into clarity and delivering insights that drive […]
Breaking down silos: The case for unified research platforms Picture this: Your research team is knee-deep in surveys, reports, and eleventy-billion different software platforms. There’s data in one place, analysis happening somewhere else, and reporting tools that refuse to talk to each other. Meanwhile, your client is tapping their fingers impatiently, waiting for insights that […]
Building a future-ready research agency Market research isn’t what it used to be. Gone are the days when you could collect data in one place, analyze it in another, and manually stitch everything together like some kind of scary digital Frankenstein. Today’s clients want faster insights, richer data, and reports that don’t take three weeks […]
