Blog | Forsta

Forsta introduces purpose-built market research agents that accelerate time to insight by 50%

Forsta introduces purpose-built market research agents that accelerate time to insight by 50% New AI agents embed intelligence across the research lifecycle, streamlining setup, analysis, and reporting [CHICAGO, MARCH 5, 2026] – Forsta, a Press Ganey company and a leading provider of experience measurement, data analytics, insights, and market research technology, today introduced new AI agents in Research HX. The AI-powered agents help research […]

Quantitative research

AI agents simplify dashboards into actionable storytelling

AI agents simplify dashboards into actionable storytelling Content AI agents are here, ready to help you serve up the perfect insights morsel for your audience. Stakeholders may be judging your methodology. But they are certainly judging what they can see. They’re judging your speed and your slides. They don’t see the careful sampling or the hours you spent cleaning verbatims. They see the headline, judge at one chart, and make a sweeping […]

Customer experience

Connected listening ecosystems: A 6 step-by-step framework

Content You’re not short on feedback. Surveys, chats, reviews, call transcripts, social posts, everywhere you look you’ll find it. Feedback floods in through every channel, touchpoint, and team across your brand. That’s the reality most organizations face before they ever build connected listening ecosystems. The main issue lies in most of this wealth of context […]

News

St. Luke’s Medical Center adopts Forsta’s HX Platform to elevate human experience across the care journey

St. Luke’s Medical Center adopts Forsta’s HX Platform to elevate human experience across the care journey [MANILA, PHILLIPINES, FEB. 26, 2026] – St. Luke’s Medical Center, one of Asia-Pacific’s most trusted and innovative healthcare institutions, has selected the HX Platform, from Forsta, a Press Ganey company, to transform how the organization listens, understands, and acts on the voice of patients, families, and healthcare workers. The adoption […]

News

Storage King chooses Forsta to drive ROI through a holistic customer journey view

Storage King chooses Forsta to drive ROI through a holistic customer journey view Storage King leverages the HX platform’s AI capabilities to consolidate customer feedback and drive positive change across 200+ locations [SYDNEY, AUSTRALIA, FEB. 19, 2026] – Forsta, a Press Ganey company, today announced that Storage King, one of Australia and New Zealand’s leading self‑storage providers, has selected the Human Experience (HX) Platform to power the next stage of its customer […]

Customer experience

8 Top CX listening challenges and how to solve them

Content Customer expectations are rising. And CX listening challenges are putting traditional approaches to the test. People move fast, skip surveys, and share feedback on their own terms — and they often do it in places brands don’t own like public reviews, social platforms, and peer communities that shape perception long before a customer ever […]

Quantitative research

How human experience gives researchers a competitive edge

How human experience gives researchers a competitive edge Content AI has transformed the research industry. Tasks that once took days now take minutes. Automation and AI have removed friction from scripting, fielding, and reporting. And with every new tool promising even more automation, challenges are shifting. And the uncomfortable thought arises: When everyone has access to the same AI, what differentiates you as a researcher? […]

News

Narrative HX to turn unstructured feedback into fast, actionable insight

Narrative HX to turn unstructured feedback into fast, actionable insight AI-powered text analytics solution builds custom models in minutes accelerating time-to-insight across industries Forsta, a leading provider of experience measurement, data analytics, and insights, has launched Narrative HX, an AI-powered solution for unstructured feedback analysis. Narrative HX turns raw feedback into structured insights—highlighting common pain points, signals of trust or concern, and the factors driving customer decisions—and delivers […]

Quantitative research

The future of insights leadership

The future of insights leadership Content If you had told me in 1999 that one day I would talk about “research agents” and Human Experience (HX) platforms instead of SPSS files and CATI scripts, I would probably have asked you what on earth an “agent” was supposed to do with my quota plan. I wasn’t planning any holidays or trying […]

Quantitative research

How research workflows (and roles) will change in 2026

How research workflows (and roles) will change in 2026 Content As AI becomes more embedded in research workflows, the conversation is evolving. Early excitement about what might be possible is giving way to more practical questions about quality, accountability, and how the whole workflow gets done when automation is no longer novel. Why ‘humans in the loop’ […]