Blog | Forsta

Storage King chooses Forsta to drive ROI through a holistic customer journey view

Storage King chooses Forsta to drive ROI through a holistic customer journey view Storage King leverages the HX platform’s AI capabilities to consolidate customer feedback and drive positive change across 200+ locations [SYDNEY, AUSTRALIA, FEB. 19, 2026] – Forsta, a Press Ganey company, today announced that Storage King, one of Australia and New Zealand’s leading self‑storage providers, has selected the Human Experience (HX) Platform to power the next stage of its customer […]

Customer experience

8 Top CX listening challenges and how to solve them

Content Customer expectations are rising. And CX listening challenges are putting traditional approaches to the test. People move fast, skip surveys, and share feedback on their own terms — and they often do it in places brands don’t own like public reviews, social platforms, and peer communities that shape perception long before a customer ever […]

Quantitative research

How human experience gives researchers a competitive edge

How human experience gives researchers a competitive edge Content AI has transformed the research industry. Tasks that once took days now take minutes. Automation and AI have removed friction from scripting, fielding, and reporting. And with every new tool promising even more automation, challenges are shifting. And the uncomfortable thought arises: When everyone has access to the same AI, what differentiates you as a researcher? […]

News

Narrative HX to turn unstructured feedback into fast, actionable insight

Narrative HX to turn unstructured feedback into fast, actionable insight AI-powered text analytics solution builds custom models in minutes accelerating time-to-insight across industries Forsta, a leading provider of experience measurement, data analytics, and insights, has launched Narrative HX, an AI-powered solution for unstructured feedback analysis. Narrative HX turns raw feedback into structured insights—highlighting common pain points, signals of trust or concern, and the factors driving customer decisions—and delivers […]

Quantitative research

The future of insights leadership

The future of insights leadership Content If you had told me in 1999 that one day I would talk about “research agents” and Human Experience (HX) platforms instead of SPSS files and CATI scripts, I would probably have asked you what on earth an “agent” was supposed to do with my quota plan. I wasn’t planning any holidays or trying […]

Quantitative research

How research workflows (and roles) will change in 2026

How research workflows (and roles) will change in 2026 Content As AI becomes more embedded in research workflows, the conversation is evolving. Early excitement about what might be possible is giving way to more practical questions about quality, accountability, and how the whole workflow gets done when automation is no longer novel. Why ‘humans in the loop’ […]

Customer experience

The mobile advantage: Elevate your digital feedback strategy

Content Your customers aren’t tethered to desktops. They’re out in the world scrolling, searching, and shopping from the palm of their hand. That’s your opportunity to meet them where they are, with a feedback strategy that’s just as mobile and dynamic. Consider that more than half of all digital interactions happen on mobile devices, and […]

Quantitative research

Becoming an AI-ready market researcher: The skills you’ll need in 2026

Becoming an AI-ready market researcher: The skills you’ll need in 2026 Content For market researchers and insights professionals, ‘AI-ready’ can feel like a daily moving target. New tools appear constantly, expectations keep rising, and advice often sounds like a race to become more technical, more automated, more futureproof, more everything all at once. But being […]

Quantitative research

AI myths and essential truths: What it can (and can’t) do for the insights industry

AI myths and essential truths: What it can (and can’t) do for the insights industry Content Depending on who you listen to, AI is either about to replace insights professionals entirely or unlock a golden age of human-robot insights. As is typical with technological developments, the reality is less dramatic than many of the AI myths floating about, and far more useful. AI isn’t progressing […]

Customer experience

The power of post-purchase engagement: How CX after the sale builds lasting loyalty

Content Too many brands treat checkout like the end of the story. But the real story begins afterward, in the moments when customers decide whether that purchase was worth it. What happens after the sale defines how customers remember your brand. It’s the difference between a transaction and a relationship. Post-purchase engagement is where true […]