The changing DNA of online search: Brand discoverability in the age of AI
Webinar synopsis:
AI‑powered search is reshaping how customers discover and choose brands, with more than half now relying on AI to make decisions for them. As search engines shift from links to answers, your brand’s first impression—and often the customer’s purchase decision—is defined by what AI surfaces in that moment.
Join Forsta’s SVP & GM of Brand Experience Solutions, Pranav Desai, as he reveals how leading enterprises are optimising Brand Experience for an AI‑driven search era. Backed by Forsta’s new survey of 1,000+ APAC consumers and case studies from top Australian brands, Pranav will show how visibility, accuracy, reviews, and responsiveness directly influence AI‑driven buying decisions—and revenue. Learn how leading APAC organisations are winning AI‑first local search moments and converting them into measurable commercial gains.
What you’ll learn
- Win AI‑first discovery: How to appear in AI‑generated answers before competitors.
- Turn accuracy into sales: Why complete listings and strong reviews lift conversions.
- Make search your CX engine: How discovery and loyalty now fuel each other.
- Unify signals to drive growth: Connect listings, reviews, and feedback to boost repeat business.
- Track what predicts revenue: The visibility and sentiment metrics tied to commercial impact.