Digital diaries
Capture real life, as it happens
Uncover the “why” behind every action. Digital diaries capture real behavior in the wild by collecting in-the-moment feedback with context, emotion, and nuance that surveys alone can’t.
Turn interaction into understanding
Made for the “why” behind
the “what”
Activity builder
Design studies your way with drag-and-drop tools for collages, concept canvas, grids, ranking, rating, and more.
Cross-device participation
Enable participants to give feedback live and on the go with audio and video capture, on any device.
AI summarization
Surface insights in seconds by instantly synthesizing open-ended feedback, including audio and video.
Security and compliance
SOC2-level standards, GDPR tools, data quality protection, and archiving automation.
Scalable studies
Run studies with up to 2,000 participants, with tools to filter, search and manage at scale.
Experts on hand
We provide simple training on the tool, plus project and participant management.
“Digital diaries helped us unlock insights no survey could. We saw how people used our product in real life—and that changed everything.”
Director of Insights, Global CPG brand
Get your questions answered
Do I need research experience to use this?
No. The tool is built for pros and first-timers alike.
Can participants use their mobile devices?
Yes. Participants can access everything from their phones.
What kinds of studies can I run?
Campaign testing, product feedback, journey mapping, and more.
Can I get help setting up my project?
Yes. We offer everything from training to project management.
Can I combine digital diaries with other tools?
Yes. Embed survey links in activities, so specific user attributes are sent to your surveying platform.
Can I run focus groups or in-depth interviews (IDIs) within digital diaries?
You can run focus groups and IDIs from inside a Diary Study with the seamless Discussions integration.
What question types can I use in a Diary Study?
Grids, rankings, mood boards, image select, ratings, live discussions and interviews, and more.
Can I customize invites and branding?
Yes. Everything from language to logo is customizable.
How secure is the platform?
We meet enterprise-grade standards with SOC2 certification and HITRUST.
A comprehensive suite of market research tools
Advanced data collection
A trusted survey platform empowering top researchers to design, distribute, and analyze complex studies effortlessly.
Multi-mode research
Conduct complex, multi-mode research with one powerful platform uniting surveys, analytics, and feedback across every channel.
Data visualization
Empowers researchers to transform survey data into engaging dashboards and reports that drive insight and action.
Digital diaries
Capture authentic, in-the-moment feedback through digital diaries that reveal real behaviors, emotions, and motivations behind every experience.
Online focus groups
Effortlessly conduct professional, high-quality virtual focus groups with seamless tech, expert support, and insights—without the hassle.
Focus group streaming
Stream in-person focus groups securely from anywhere with high-quality video and effortless remote collaboration for teams.
Panel management
Build and maintain high-quality research panels. Manage millions of panelists, streamline sampling, and optimize every stage of research.
Start seeing human experience from every angle
