Showing search results for: pricing

17 results found

Customer experience

Why CX must be a top priority in a tariff-driven economy

Content You’ve likely heard the term “tariffs” in recent media coverage; consumers have been inundated with the phrase in the last few months. While many are still uncertain of their exact implications, one thing is certain: tariffs are impacting the economy at a global level.   In today’s unpredictable and uncertain economic landscape, few forces are […]

Why cx must be a top priority in a tariff-driven economy
Thought leadership

Winning strategies for research agencies: Blended technology & services

Winning strategies for research agencies: Blended technology & services To succeed and grow in the emerging tech-centric research industry, agencies need to harness software and automation. However, the inverse is also true: technology companies need expert services to be successful. Even an archetypal software firm like Salesforce, for example, spends 25% of its revenue on […]

Winning strategies for research agencies: blended technology & services
Customer experience

What is brand perception and how to measure it?

There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.

What is brand perception and how to measure it?