Home Resources Case study Facts International: placing innovation at the heart of insight

Facts International: placing innovation at the heart of insight

Overview

Offering innovative research solutions that deliver actionable findings is the driving force behind Facts International’s approach to research. Facts International’s customers require a proactive, intelligent and responsive direction from experts who have a detailed understanding of the nuances of research.

What this means in practice for one of the UK’s leading Market Research companies is taking a client-led approach to individual projects in order to deliver better quality insights, instead of selecting a technique that suits the skill set or technical capability of the research agency itself.

This case study explains how Facts International has harnessed Forsta’s solutions to:

  • Run a full call center research solution for up to 200 agents, with monitoring and call recording
  • Offer clients complete multi-mode data collection, including web, CATI and CAPI
  • Reduce interviewing costs while future-proofing the business
  • Win industry recognition by winning the Market Research Society Operational Award for Best Field Force 2014.

“The speed at which Forsta is able to develop new functionality and solutions, and to respond to customer needs, is impressive. It’s the combination of constant innovation and reliable support that makes this solution a market leader. Nobody else is doing anything like this in the market.”

CRISPIN BEALE, Chief Executive, Facts International

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