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Customer experience, News

Forsta unveils new CX predictive analytics capabilities  

Forsta unveils new CX predictive analytics capabilities Forsta clients will now be able to leverage predictive net promoter scores (pNPS) to foster a greater understanding of their full customer base  LONDON, UK and LISBON, Portugal. November 1, 2022 – Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, […]

Forsta unveils new CX predictive analytics capabilities  
Customer experience

What is brand perception and how to measure it?

There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.

What is brand perception and how to measure it?
Customer experience

What is customer experience management?

What is customer experience management? Customer experience management (CEM or CXM) is the combination of all your organizational processes that are aimed at monitoring and improving your customer experiences at each touchpoint, across all channels.   Good CXM is a differentiator for your business, as customers demand more and more from your products and services. Because of its key role in putting your […]

What is customer experience management?
Customer experience, News

Forsta acquires crowdsourcing and innovation platform HelloIgnite

Forsta acquires crowdsourcing and innovation platform HelloIgnite  ‘Companies can simultaneously strengthen CX and EX with Forsta Crowdsourcing, while MR Agencies can engage with consumers in a new way‘ NEW YORK – August 9, 2022 – Forsta, an industry-leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced its acquisition […]

Forsta acquires crowdsourcing and innovation platform HelloIgnite